The web version of the Threads social network will launch this week

The Wall Street Journal, citing its own sources, reported today that Meta Platforms will launch a web version of its Threads social platform earlier this week, which will be easy to use on laptops and desktops. So far, the platform's interface has been largely optimized for use through a mobile application.

Aug 21, 2023 - 12:19
The web version of the Threads social network will launch this week

Threads users can still read individual publications via the web, but the functionality of the social network in this form of access is severely limited. Instagram CEO Adam Mosseri said Friday that the web version of Threads is already undergoing internal testing by parent company Meta and will be unveiled soon. However, there is no certainty that the launch will take place this week, as the timeline may be revised.

It is generally believed that the lack of a full-fledged web version of Threads was one of the reasons why the popularity of the young social network began to fall after it attracted 100 million users in its first five days of operation. Statistics show that the time spent on Threads by users has dropped by 85% one month after the launch of this social network. While the platform attracted up to 50 million monthly active users in the early days after its launch, the number has recently dipped below 10 million. In comparison, the renamed X former Twitter has 363.7 million monthly visitors, in daily terms this number was 237.8 million as of July last year.

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